I know I've mentioned this elsewhere, but it tends to pop up again and again with Web 2 Market's clients. Search Engine Optimization...
The tips below were written specifically for AbleCommerce powered sites, but the tips are relevant for any kind of web site that wants to increase it's rankings.
The number one item that will benefit search engine rankings is content. If a site has good content the site will climb in rankings over time. Other items, like META tag keywords, outgoing links, incoming links, page layout, etc. will help the site climb the rankings quicker. Often times people focus too much on what a web site looks like to a human and not to a computer. Computers don't care about fancy graphics and they aren't intelligent enough to realize that “69-72 GM ½-3/4T kit with shocks” are actually Superlift brand Suspension Kits for a 1969-1972 GM Pickup Truck. That's not to say the customer should be ignored in favor of what the computers will see (some sites are very SE friendly, but not user friendly), but there does need to be a balance between the two.
AbleCommerce is written to be very Search Engine friendly, and with the Web 2 Market META Tag Manager plugin and the features that we've built into our W2M Enhanced version of AbleCommerce all the tools are built into our eCommerce sites to have great rankings. But it is up to the merchant to make sure that all of these tools are utilized, specifically by adding good, relevant content to product descriptions. This takes some time and effort, but really helps drive traffic and sales in the long run. We've seen sites jump from 10-15 pages deep to the first page in Google search results just by implementing AbleCommerce and adding good content to their sites.
To increase rankings it is important to utilize all the tools built into AbleCommerce. I recommend working on product descriptions (both brief and standard descriptions) and getting some relevant content in there. A paragraph or two of plain English descriptions about the products, rather than just a word or two, or a specifications list, will do a world of good for a site's rankings. And don't ignore the Category pages either. Instead of just listing the sub-categories and products, utilize the Category Descriptions to add content and keywords to the site. And show the Brief Description for products wherever possible.
For more information about Search Engine Optimization, check out my quick tutorial at SEO Tutorial. There are also tools that can help you out with your SEO endeavors. I like Web CEO (the free version is pretty comprehensive), but there are others, too.
Good luck!
The tips below were written specifically for AbleCommerce powered sites, but the tips are relevant for any kind of web site that wants to increase it's rankings.
The number one item that will benefit search engine rankings is content. If a site has good content the site will climb in rankings over time. Other items, like META tag keywords, outgoing links, incoming links, page layout, etc. will help the site climb the rankings quicker. Often times people focus too much on what a web site looks like to a human and not to a computer. Computers don't care about fancy graphics and they aren't intelligent enough to realize that “69-72 GM ½-3/4T kit with shocks” are actually Superlift brand Suspension Kits for a 1969-1972 GM Pickup Truck. That's not to say the customer should be ignored in favor of what the computers will see (some sites are very SE friendly, but not user friendly), but there does need to be a balance between the two.
AbleCommerce is written to be very Search Engine friendly, and with the Web 2 Market META Tag Manager plugin and the features that we've built into our W2M Enhanced version of AbleCommerce all the tools are built into our eCommerce sites to have great rankings. But it is up to the merchant to make sure that all of these tools are utilized, specifically by adding good, relevant content to product descriptions. This takes some time and effort, but really helps drive traffic and sales in the long run. We've seen sites jump from 10-15 pages deep to the first page in Google search results just by implementing AbleCommerce and adding good content to their sites.
To increase rankings it is important to utilize all the tools built into AbleCommerce. I recommend working on product descriptions (both brief and standard descriptions) and getting some relevant content in there. A paragraph or two of plain English descriptions about the products, rather than just a word or two, or a specifications list, will do a world of good for a site's rankings. And don't ignore the Category pages either. Instead of just listing the sub-categories and products, utilize the Category Descriptions to add content and keywords to the site. And show the Brief Description for products wherever possible.
For more information about Search Engine Optimization, check out my quick tutorial at SEO Tutorial. There are also tools that can help you out with your SEO endeavors. I like Web CEO (the free version is pretty comprehensive), but there are others, too.
Good luck!
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